In the market, hand-brewed specialty coffees are all too similar in taste, quality, product names, presentation, and variety, offering no surprises for consumers.
Most dining establishments treat coffee beverages as secondary products, while specialty coffee shops often market their food offerings as secondary.
Talent Leads the Way, Advantage Secures the Outcome
Naturally occurring and repetitive patterns, feelings, or behaviors that are easily leveraged.
Time and effort invested in expanding knowledge, developing skills, and practicing
Ability to consistently achieve positive results in a specific area through near-perfect performance
